Pizarra

For restaurants that change the menu more often than they reprint it

Your menu is wrong right now.

The ceviche went up in March. You stopped doing the pulpo in May. The QR code on table four still says otherwise, and every table that reads it gets an answer you would not give them yourself.

Upload your menu and see it live for free. You only pay the day you publish it. After that you keep it true by texting what changed, the way you would tell your own cook.

Upload your menu, free What a stale menu costs

Free to upload and previewYou pay only when you publish

Watch a menu go out of date
A wooden A-frame chalkboard sign standing on the pavement outside a small cafe.
What is on your pavement tonight

The Copper Pot

Updated 2 minutes ago

Today

Cevichejust changed6.758.50
Grilled octopussold out14.00
Fried yucanew4.50
Sea bass, whole16.00
What table four opens

The part nobody warns you about

Nobody decides to have a wrong menu. It just drifts.

Not one of these was a mistake. Each one was a normal Tuesday. Here is a year of small decisions, and what the QR code kept telling your customers anyway.

WhenWhat you changedWhat the QR still said
March

Ceviche up to 8.50, because the fish did

Ceviche 6.75

May

Stopped doing the pulpo entirely

Grilled octopus 14.00

July

Added the fried yuca everyone asks for

Not on the menu at all

September

Lunch now runs until four

Lunch until three

Today

Table four is reading it right now

Four things that are not true

A paper menu that is out of date is at least honest about being old. A QR code looks current. That is what makes it worse.

This is margin, not housekeeping

A menu one price behind is selling at last year's price.

4.1%

Menu prices at full-service restaurants rose that much in a single year. Whatever your menu said twelve months ago, it is no longer what the food costs you.

National Restaurant Association, menu price index, March 2025. Source

3 to 5%

Typical net margin for an independent full-service restaurant. Serve a dish at a price you set before the last cost rise and you can hand the whole margin away on that plate.

Industry benchmark, full-service independents. Source

Monthly

How often independents re-price when they are exposed to meat, eggs or dairy. Quarterly is the calm case. Neither cadence survives a menu you have to rebuild by hand.

Reported independent re-pricing cadence, 2025 to 2026. Source

Every other digital-menu product answers this with a better dashboard. A dashboard is one more thing to log into after service, which is precisely when nobody logs into anything. That is why menus rot.

How you actually update it

You text it. That is the whole thing.

No dashboard, no forms, no rebuilding the menu because one price moved. Say it the way you would say it out loud, at the end of service, with one hand.

Photograph your paper menu once and Pizarra reads it into place: courses, dishes, descriptions, prices. After that you only ever tell it what changed.

Same restaurant, same week

What changes is what your customers are told.

The way it goes now

  • A table orders something you stopped making in May.
  • You honour last year's price because it is printed, and eat it.
  • The new dish nobody knows about sells three plates a week.
  • You reprint, and the printer sets one price wrong.
  • You stop bothering to update it at all.

The way it goes with Pizarra

  • The menu says today's price, because you said so after service.
  • Sold out comes off in one message and goes back on tomorrow.
  • The new dish is on every table the night you start serving it.
  • You never reprint anything again.
  • The QR code stays worth scanning.

What it costs

Free until it is worth paying for.

Upload your menu, fix whatever the camera read wrong, and see exactly what your customers would see. All of that is free, with no card. You pay on the day you decide to publish it, and not before.

Upload and preview

0

free, no card

  • Photograph and upload your paper menu, as many times as you like
  • Correct anything the camera read wrong
  • Preview the finished menu exactly as a customer sees it
  • Share the preview with your family before you decide

Publish and run it

3.99

USD a month

  • Your menu goes live, with a QR code ready to print
  • Update it by message, as often as you want
  • Stays hosted and fast for every table, every night
  • 29.99 a year if you would rather pay once
  • Seven days free first, then cancel any time from your phone

Opening in Ecuador and Brazil first

Put up a menu that is still true next month.

Pizarra is being built now and opens on iPhone and Android this September. The first restaurants in get in before the store listing does, and their corrections shape how it reads menus for everybody after them.

Your menu, scanned for youSend a photo of your paper menu and we will have it standing up before you sign up for anything.
First year at no costRestaurants who join before launch publish free for twelve months. No card now, none later for that year.
A real person reads itTell us what your menu does that software always gets wrong. Set menus, half portions, the daily. We will fix it for yours.
Nothing to loseOne email. No card, no contract, no install yet. If it is not better than your paper menu, keep the paper.
Send us your menu

One emailno cardfree first year for early restaurants

PS
If you skipped to the bottom, this is the part that matters. You are not going to fix a stale menu with a better dashboard, because the problem was never that the dashboard was hard. It was that it is eleven at night, you have been on your feet since ten in the morning, and the last thing you will do is open a laptop to move one price by seventy five cents. So you do not. And by the fourth time you do not, the QR code on table four is lying to everybody who scans it. Upload yours for free tonight and see it standing up before you owe anybody anything.